Naval Recruiting Primary Source Analysis

Group I

1. I would characterize the broadcasts as a group of recruiting ads for the navy meant to draw numbers of people to them. All three ads have a large eye-catching font, but they all seem to avoid the use of actual propaganda as if asking people to come work for them to get the money rather than to choose a side. One has a picture to give an elegant sort of touch to it, the other is advertising the pay and promising money, with the first one seeming to be more for informing of the simple need and what needs to be done.

2. Assumptions of the one who created this ad are thinking that men who need money, looking for jobs, out and about in the community are ripe choosings. They would also be extending their reach to parents of children who are of age and able, perhaps either worried about their unemployment of money. I can tell in the information given through the broadcasts in promoting money and the big job. I would think the Navy would find the bill about avoiding the conscript bill would be most persuasive, offers a sort of rebellion and shoes the money and benefits.

Group II

3. I would characterize these advertisements as promotions of job opportunities like the Navy alone could offer you the ideal human life. All of the ads are looking for able-bodied young men to recruit, each ad listing the benefits, each ad missing the downsides. They really catch the attention of unemployed or men looking for a better life. One of the ads even lists out exactly what one might see as the perfect advantages, the second lists about the opportunities one might achieve, and the last specifies mechanics calling out to them. Visual characteristics would be how two have pictures, but the one without a picture is a list of very desirable aspects.

4. The creators have the assumption that a lot of able-bodied men are either unemployed or searching for a way to better themselves through opportunities. I can tell this because it constantly talks about job paying well and having all these different ways within reach to improve one's self. The information talking about how mechanics are given elevations and seen as skillful and paid for as such would be very appealing in calling out to the audience since the very magazine it was put in would already be the ideal audience. 

Group III

5. The Navy was growing more popular and understood around this time it would seem. The advertising growing more confident. They seem to be showing more men in action and the ships, one even showing in a boat some of their recruits rushing to get to the navy ship. But besides showing more pictures, it has more information that compares navy men to civilians, thinking the navy is superior. Between fancy font, brotherhood, and the color, they are very eye-catching.

6. The assumption of the intended audience if to be an able-bodied young man wanting to be a part of something and improve himself within a brotherhood, or even that he needs to start fixing his life... The arguments seen as most persuasive is to give each advantage of the life that a navy man would have versus being a simple citizen, all those perks would be useful to a man of the time.

Group IV

7. The posters individually all have their own appeal: eyecatching, color, large font, slogans that make one question. They all are kind of questioning the manhood of someone. They are different in the way each stands in a different light: protect a woman, do what she cant, help a brother, be a man, see the world, be better. They are all the ideas the posters seem to have.

8. I can assume whoever is making these posters and postcards if playing the angle that his viewers will respond if their manhood is questioned, every man would want to be seen in the highest and most superior of light and even think to impress the ladies, it's easy to tell because of how they put the idea of being in the navy as being better then a civilian and how you have to 'be a man' to enlist. They seem to find arguments of one being man enough most persuasive. This seems far more different from earlier ideas because before, they had never mentioned any sort of pride for one's country

9. They have begun to use more eye-catching methods, using women as a way to catch someone's eye or even a way of listing the difference between civilian and navy men. Two of the posters used the idea of a woman being able to do a navy man's work, while the others mentions more of the idea of one's manhood: be a man, only men can..... But both are very clearly trying to attack a bit on manhood/pride. The color and pictures were something that really caught my eye, though the idea that they were using women as a way to lure in the navy was amusing as well. They would be very effective on more modern audiences because a man's pride would take a hit and he wouldn't want anyone to question his loyalty/support to his country.